I’m Anand, a Product Designer with 9+ years of experience shaping products that drive meaningful growth through intentional design.

I specialise in 0-1 journeys, turning ambiguity into structured, scalable systems. My work spans fintech, e-commerce, SaaS, and luxury retail, with experience at PhonePe, Qween, Lollypop Design, and Fractal Ink.

I care deeply about craft, the design token that keeps a system honest, the flow that removes friction, the interaction that feels inevitable.

Currently at Qween, where I’m building design systems and crafting immersive product experiences for a luxury jewellery brand.

Always exploring, always building, there’s usually something new in the works.